Good Design Is For Everyone: The First 10 Years Of Pepsico Design + Innovation
Good Design Is For Everyone: The First 10 Years Of Pepsico Design + Innovation is an official anniversary volume that celebrates how Pepsico Design + Innovation has redefined food and beverage branding through design-led innovation. From the establishment of the design group and the appointment of its first Chief Design Officer, Mauro Porcini, in 2012, this book traces a decade of creative leadership and cultural impact. It is a resource for design enthusiasts, brand marketers, students, and business leaders who want to understand how thoughtful, human-centered design shapes recognizable brands and everyday moments. The tone is inspiring, educational, and celebratory, inviting readers to explore the possibilities of good design for everyone.
Written as a chronicle of a decade of design leadership, Good Design Is For Everyone blends immersive visuals with exclusive insights, offering a behind-the-scenes look at how ideas become iconic brands. The book presents a curated journey through projects, concepts, and campaigns, with a clear rhythm that makes complex design thinking approachable. For non-designers, it clarifies how design decisions influence culture and consumer moments; for designers, it offers depth, context, and inspiration drawn from real-world practice.
Key elements include a decade-spanning collection from Pepsico Design + Innovation, immersive visuals, and exclusive insights into the creative process that fuels brand and product moments. It highlights human-centered design and its role in shaping meaningful cultural connections, while delivering design-forward storytelling and clear layouts that are easy to navigate. This is a must-read for designers, marketers, and leaders seeking to understand how design-led innovation drives growth and culture.
- Decade-spanning collection from Pepsico Design + Innovation showcasing the evolution of branding, packaging, and brand experiences
- Immersive visuals and exclusive insights offering a behind-the-scenes look at the creative process
- Stories of human-centered design that connect brands with people and culture
- Clear, design-forward storytelling and presentation that invites exploration
- A valuable reference for designers, marketers, and business leaders interested in design-led growth
After finishing Good Design Is For Everyone, readers gain a deeper appreciation for how thoughtful design shapes brands, culture, and everyday experiences. The book leaves you with new ways of thinking about design’s impact and a sense of possibility—encouraging you to bring human-centered insights into your work and conversations.
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Good Design Is For Everyone: The First 10 Years Of Pepsico Design + Innovation
Good Design Is For Everyone: The First 10 Years Of Pepsico Design + Innovation
Good Design Is For Everyone: The First 10 Years Of Pepsico Design + Innovation is an official anniversary volume that celebrates how Pepsico Design + Innovation has redefined food and beverage branding through design-led innovation. From the establishment of the design group and the appointment of its first Chief Design Officer, Mauro Porcini, in 2012, this book traces a decade of creative leadership and cultural impact. It is a resource for design enthusiasts, brand marketers, students, and business leaders who want to understand how thoughtful, human-centered design shapes recognizable brands and everyday moments. The tone is inspiring, educational, and celebratory, inviting readers to explore the possibilities of good design for everyone.
Written as a chronicle of a decade of design leadership, Good Design Is For Everyone blends immersive visuals with exclusive insights, offering a behind-the-scenes look at how ideas become iconic brands. The book presents a curated journey through projects, concepts, and campaigns, with a clear rhythm that makes complex design thinking approachable. For non-designers, it clarifies how design decisions influence culture and consumer moments; for designers, it offers depth, context, and inspiration drawn from real-world practice.
Key elements include a decade-spanning collection from Pepsico Design + Innovation, immersive visuals, and exclusive insights into the creative process that fuels brand and product moments. It highlights human-centered design and its role in shaping meaningful cultural connections, while delivering design-forward storytelling and clear layouts that are easy to navigate. This is a must-read for designers, marketers, and leaders seeking to understand how design-led innovation drives growth and culture.
- Decade-spanning collection from Pepsico Design + Innovation showcasing the evolution of branding, packaging, and brand experiences
- Immersive visuals and exclusive insights offering a behind-the-scenes look at the creative process
- Stories of human-centered design that connect brands with people and culture
- Clear, design-forward storytelling and presentation that invites exploration
- A valuable reference for designers, marketers, and business leaders interested in design-led growth
After finishing Good Design Is For Everyone, readers gain a deeper appreciation for how thoughtful design shapes brands, culture, and everyday experiences. The book leaves you with new ways of thinking about design’s impact and a sense of possibility—encouraging you to bring human-centered insights into your work and conversations.
Product Information
Product Information
Shipping & Returns
Shipping & Returns
Description
Good Design Is For Everyone: The First 10 Years Of Pepsico Design + Innovation is an official anniversary volume that celebrates how Pepsico Design + Innovation has redefined food and beverage branding through design-led innovation. From the establishment of the design group and the appointment of its first Chief Design Officer, Mauro Porcini, in 2012, this book traces a decade of creative leadership and cultural impact. It is a resource for design enthusiasts, brand marketers, students, and business leaders who want to understand how thoughtful, human-centered design shapes recognizable brands and everyday moments. The tone is inspiring, educational, and celebratory, inviting readers to explore the possibilities of good design for everyone.
Written as a chronicle of a decade of design leadership, Good Design Is For Everyone blends immersive visuals with exclusive insights, offering a behind-the-scenes look at how ideas become iconic brands. The book presents a curated journey through projects, concepts, and campaigns, with a clear rhythm that makes complex design thinking approachable. For non-designers, it clarifies how design decisions influence culture and consumer moments; for designers, it offers depth, context, and inspiration drawn from real-world practice.
Key elements include a decade-spanning collection from Pepsico Design + Innovation, immersive visuals, and exclusive insights into the creative process that fuels brand and product moments. It highlights human-centered design and its role in shaping meaningful cultural connections, while delivering design-forward storytelling and clear layouts that are easy to navigate. This is a must-read for designers, marketers, and leaders seeking to understand how design-led innovation drives growth and culture.
- Decade-spanning collection from Pepsico Design + Innovation showcasing the evolution of branding, packaging, and brand experiences
- Immersive visuals and exclusive insights offering a behind-the-scenes look at the creative process
- Stories of human-centered design that connect brands with people and culture
- Clear, design-forward storytelling and presentation that invites exploration
- A valuable reference for designers, marketers, and business leaders interested in design-led growth
After finishing Good Design Is For Everyone, readers gain a deeper appreciation for how thoughtful design shapes brands, culture, and everyday experiences. The book leaves you with new ways of thinking about design’s impact and a sense of possibility—encouraging you to bring human-centered insights into your work and conversations.
