Intrapreneurs @ Mjunction - The Making Of An E-Commerce Giant
This is a non-fiction business case study of intrapreneurship and digital transformation in a traditional industrial-to-digital company. It traces how a 50:50 venture promoted by Tata Steel and SAIL evolved into the world’s largest e-marketplace for steel, showing how empowered teams can act like entrepreneurs to unlock growth. Written for leaders, strategy planners, and anyone curious about scalable change, the tone is insightful, practical, and inspiring.
The narrative is presented as a grounded, results-driven account: concrete innovations, resourceful growth with limited means, and a mindset shift that helped clients discover efficiencies by changing how they think. It also explains how public-sector players were persuaded to adopt new digital buying and selling practices, and how sustainability and sound business principles underpinned every decision. This is a case study you can reference when building strategy in evolving markets.
For learners and practitioners, the book covers intrapreneurship, digital transformation, business-model innovation, stakeholder value, and sustainability. The writing distills lessons into accessible frameworks and crisp anecdotes, making complex concepts feel approachable and actionable. You’ll see how to translate lessons from a real-world growth journey into practical steps for your own organization.
- Real-world intrapreneurship case study of a traditional industrial company evolving into a leading e-marketplace for steel.
- Practical strategies for empowering teams, fostering entrepreneurial thinking, and driving digital transformation at scale.
- Core concepts covered: intrapreneurship, change management, innovation, sustainability, and stakeholder value creation.
- Clear narrative with timelines, milestones, and takeaway frameworks to apply in your organization.
- Designed for strategy planners, CEOs, and management teams seeking actionable insights into growth, leadership, and organizational change.
Readers finish with a practical blueprint to infuse intrapreneurship into their own teams, identify opportunities in nascent markets, and drive sustainable growth. The book builds confidence, curiosity, and a deeper understanding of how strategic leadership can create lasting impact on both business and broader economic outcomes.
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Intrapreneurs @ Mjunction - The Making Of An E-Commerce Giant
Intrapreneurs @ Mjunction - The Making Of An E-Commerce Giant
This is a non-fiction business case study of intrapreneurship and digital transformation in a traditional industrial-to-digital company. It traces how a 50:50 venture promoted by Tata Steel and SAIL evolved into the world’s largest e-marketplace for steel, showing how empowered teams can act like entrepreneurs to unlock growth. Written for leaders, strategy planners, and anyone curious about scalable change, the tone is insightful, practical, and inspiring.
The narrative is presented as a grounded, results-driven account: concrete innovations, resourceful growth with limited means, and a mindset shift that helped clients discover efficiencies by changing how they think. It also explains how public-sector players were persuaded to adopt new digital buying and selling practices, and how sustainability and sound business principles underpinned every decision. This is a case study you can reference when building strategy in evolving markets.
For learners and practitioners, the book covers intrapreneurship, digital transformation, business-model innovation, stakeholder value, and sustainability. The writing distills lessons into accessible frameworks and crisp anecdotes, making complex concepts feel approachable and actionable. You’ll see how to translate lessons from a real-world growth journey into practical steps for your own organization.
- Real-world intrapreneurship case study of a traditional industrial company evolving into a leading e-marketplace for steel.
- Practical strategies for empowering teams, fostering entrepreneurial thinking, and driving digital transformation at scale.
- Core concepts covered: intrapreneurship, change management, innovation, sustainability, and stakeholder value creation.
- Clear narrative with timelines, milestones, and takeaway frameworks to apply in your organization.
- Designed for strategy planners, CEOs, and management teams seeking actionable insights into growth, leadership, and organizational change.
Readers finish with a practical blueprint to infuse intrapreneurship into their own teams, identify opportunities in nascent markets, and drive sustainable growth. The book builds confidence, curiosity, and a deeper understanding of how strategic leadership can create lasting impact on both business and broader economic outcomes.
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$1.08Product Information
Product Information
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Description
This is a non-fiction business case study of intrapreneurship and digital transformation in a traditional industrial-to-digital company. It traces how a 50:50 venture promoted by Tata Steel and SAIL evolved into the world’s largest e-marketplace for steel, showing how empowered teams can act like entrepreneurs to unlock growth. Written for leaders, strategy planners, and anyone curious about scalable change, the tone is insightful, practical, and inspiring.
The narrative is presented as a grounded, results-driven account: concrete innovations, resourceful growth with limited means, and a mindset shift that helped clients discover efficiencies by changing how they think. It also explains how public-sector players were persuaded to adopt new digital buying and selling practices, and how sustainability and sound business principles underpinned every decision. This is a case study you can reference when building strategy in evolving markets.
For learners and practitioners, the book covers intrapreneurship, digital transformation, business-model innovation, stakeholder value, and sustainability. The writing distills lessons into accessible frameworks and crisp anecdotes, making complex concepts feel approachable and actionable. You’ll see how to translate lessons from a real-world growth journey into practical steps for your own organization.
- Real-world intrapreneurship case study of a traditional industrial company evolving into a leading e-marketplace for steel.
- Practical strategies for empowering teams, fostering entrepreneurial thinking, and driving digital transformation at scale.
- Core concepts covered: intrapreneurship, change management, innovation, sustainability, and stakeholder value creation.
- Clear narrative with timelines, milestones, and takeaway frameworks to apply in your organization.
- Designed for strategy planners, CEOs, and management teams seeking actionable insights into growth, leadership, and organizational change.
Readers finish with a practical blueprint to infuse intrapreneurship into their own teams, identify opportunities in nascent markets, and drive sustainable growth. The book builds confidence, curiosity, and a deeper understanding of how strategic leadership can create lasting impact on both business and broader economic outcomes.
