Running With Purpose is a gripping memoir from Jim Weber, the CEO of Brooks Running Company, tracing how a struggling brand became a billion-dollar force in the global running market. Part business memoir, part leadership playbook, it speaks to current and aspiring leaders, managers, and fitness enthusiasts who crave practical guidance grounded in purpose. The tone is candid, uplifting, and empowering, inviting readers to believe in bold visions and the power of teamwork.

In a warm, narrative style, Running With Purpose reveals how Weber navigated daunting challenges, crafted a bold one-page strategy, and rallied a team around a vision that would redefine Brooks across athletic, fitness, and outdoor categories. The book blends personal highs and lows with actionable lessons, offering an accessible portrayal of brand building, customer obsession, and authentic leadership. It’s not just a business story—it’s a journey about people, perseverance, and finding joy in the work you do.

• David versus Goliath: Brooks’ improbable turnaround through smart positioning
• A purpose-driven brand built on customer obsession, trust, and the joy of competition
• Six leadership lessons Weber applies to nurture authenticity at every level
• Insights into how Berkshire Hathaway’s support became a powerful growth tailwind
• Engaging storytelling with practical, take-away-ready ideas

Readers of Running With Purpose will finish with a clearer sense of how to lead with purpose, inspire their teams, and pursue a meaningful career. The book offers concrete concepts and memorable stories that encourage reflection and action, leaving a lasting sense of momentum and possibility.