Start-Up Marketing Strategies
If you’re an entrepreneur, marketing enthusiast, or just curious about the challenges faced by start-ups in India, this book is a must-have on your reading list. Dive into the pages of Start-Up Marketing Strategies, where you'll discover a treasure trove of real-life case studies that provide valuable insights into the marketing mix of product, price, place, and promotion.
What makes this book stand out is its focus on eleven compelling cases from a diverse range of sectors, including health tech, fintech, media and entertainment, and fast-moving consumer goods (FMCG). Each case goes beyond mere theory to explore the genuine dilemmas experienced by start-ups and offers practical resolutions through strategic adjustments. You’ll gain a deeper understanding of innovative solutions directly from the start-up founders and CEOs who faced these challenges head-on.
Authored by industry experts, including M. Anil Ramesh, who brings 30 years of experience, and academics like Riya Grover and Sabyasachi Dasgupta, this book combines theoretical knowledge with real-world applications. It serves as an informative guide not just for entrepreneurs but also for marketing scholars and practitioners eager to find new techniques for overcoming obstacles in today’s competitive landscape.
Don’t miss out on the opportunity to learn from the successes and missteps of others. Equip yourself with the knowledge to navigate your own marketing challenges with confidence and creativity.
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Start-Up Marketing Strategies
Start-Up Marketing Strategies
If you’re an entrepreneur, marketing enthusiast, or just curious about the challenges faced by start-ups in India, this book is a must-have on your reading list. Dive into the pages of Start-Up Marketing Strategies, where you'll discover a treasure trove of real-life case studies that provide valuable insights into the marketing mix of product, price, place, and promotion.
What makes this book stand out is its focus on eleven compelling cases from a diverse range of sectors, including health tech, fintech, media and entertainment, and fast-moving consumer goods (FMCG). Each case goes beyond mere theory to explore the genuine dilemmas experienced by start-ups and offers practical resolutions through strategic adjustments. You’ll gain a deeper understanding of innovative solutions directly from the start-up founders and CEOs who faced these challenges head-on.
Authored by industry experts, including M. Anil Ramesh, who brings 30 years of experience, and academics like Riya Grover and Sabyasachi Dasgupta, this book combines theoretical knowledge with real-world applications. It serves as an informative guide not just for entrepreneurs but also for marketing scholars and practitioners eager to find new techniques for overcoming obstacles in today’s competitive landscape.
Don’t miss out on the opportunity to learn from the successes and missteps of others. Equip yourself with the knowledge to navigate your own marketing challenges with confidence and creativity.
Product Information
Product Information
Shipping & Returns
Shipping & Returns
Description
If you’re an entrepreneur, marketing enthusiast, or just curious about the challenges faced by start-ups in India, this book is a must-have on your reading list. Dive into the pages of Start-Up Marketing Strategies, where you'll discover a treasure trove of real-life case studies that provide valuable insights into the marketing mix of product, price, place, and promotion.
What makes this book stand out is its focus on eleven compelling cases from a diverse range of sectors, including health tech, fintech, media and entertainment, and fast-moving consumer goods (FMCG). Each case goes beyond mere theory to explore the genuine dilemmas experienced by start-ups and offers practical resolutions through strategic adjustments. You’ll gain a deeper understanding of innovative solutions directly from the start-up founders and CEOs who faced these challenges head-on.
Authored by industry experts, including M. Anil Ramesh, who brings 30 years of experience, and academics like Riya Grover and Sabyasachi Dasgupta, this book combines theoretical knowledge with real-world applications. It serves as an informative guide not just for entrepreneurs but also for marketing scholars and practitioners eager to find new techniques for overcoming obstacles in today’s competitive landscape.
Don’t miss out on the opportunity to learn from the successes and missteps of others. Equip yourself with the knowledge to navigate your own marketing challenges with confidence and creativity.
