Surge: Stories and insights from India’s Leading Chief Communications Officers
Surge: Stories And Insights From India’s Leading Chief Communications Officers brings together the voices of forty-six distinguished communications leaders from across India to map how masterful messaging shapes brands, reputations, and business strategy. This non-fiction collection is a practical guide for communications professionals, PR students, and business leaders seeking actionable wisdom delivered in an approachable, inspiring voice.
Edited by Amith Prabhu and Sarika Chavan, Surge presents each leader as a chapter that doubles as a masterclass. Readers gain a rare look into the inner workings of corporate India, with real-world narratives that reveal how chief communications officers shape narratives for prestigious brands, safeguard reputations, and drive strategic impact from the front lines.
The book blends storytelling with practical guidance, offering profiles, case studies, and concise frameworks that are accessible to both seasoned professionals and curious newcomers. Key concepts include narrative design, crisis readiness, stakeholder engagement, media relations, internal communications, and measurement, all presented in a pace that respects busy schedules and invites immediate application.
- 46 profiles from across Indian industries, presented in a single, cohesive volume
- Masterclass-style chapters that translate experience into actionable strategies
- Real-world anecdotes and concise frameworks you can apply in your work
- Focus on shaping narratives, building reputations, and elevating communications as a strategic function
- Editor insights from Amith Prabhu and Sarika Chavan that add context and clarity
After finishing Surge, readers gain a practical playbook for strategic communication, a deeper understanding of how strong narratives build trust, and inspiration from India’s leading communicators about elevating the role of communications in business. Surge empowers professionals to think bigger, act with confidence, and view communications as a cornerstone of lasting brand success.
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Surge: Stories and insights from India’s Leading Chief Communications Officers
Surge: Stories and insights from India’s Leading Chief Communications Officers
Surge: Stories And Insights From India’s Leading Chief Communications Officers brings together the voices of forty-six distinguished communications leaders from across India to map how masterful messaging shapes brands, reputations, and business strategy. This non-fiction collection is a practical guide for communications professionals, PR students, and business leaders seeking actionable wisdom delivered in an approachable, inspiring voice.
Edited by Amith Prabhu and Sarika Chavan, Surge presents each leader as a chapter that doubles as a masterclass. Readers gain a rare look into the inner workings of corporate India, with real-world narratives that reveal how chief communications officers shape narratives for prestigious brands, safeguard reputations, and drive strategic impact from the front lines.
The book blends storytelling with practical guidance, offering profiles, case studies, and concise frameworks that are accessible to both seasoned professionals and curious newcomers. Key concepts include narrative design, crisis readiness, stakeholder engagement, media relations, internal communications, and measurement, all presented in a pace that respects busy schedules and invites immediate application.
- 46 profiles from across Indian industries, presented in a single, cohesive volume
- Masterclass-style chapters that translate experience into actionable strategies
- Real-world anecdotes and concise frameworks you can apply in your work
- Focus on shaping narratives, building reputations, and elevating communications as a strategic function
- Editor insights from Amith Prabhu and Sarika Chavan that add context and clarity
After finishing Surge, readers gain a practical playbook for strategic communication, a deeper understanding of how strong narratives build trust, and inspiration from India’s leading communicators about elevating the role of communications in business. Surge empowers professionals to think bigger, act with confidence, and view communications as a cornerstone of lasting brand success.
Product Information
Product Information
Shipping & Returns
Shipping & Returns
Description
Surge: Stories And Insights From India’s Leading Chief Communications Officers brings together the voices of forty-six distinguished communications leaders from across India to map how masterful messaging shapes brands, reputations, and business strategy. This non-fiction collection is a practical guide for communications professionals, PR students, and business leaders seeking actionable wisdom delivered in an approachable, inspiring voice.
Edited by Amith Prabhu and Sarika Chavan, Surge presents each leader as a chapter that doubles as a masterclass. Readers gain a rare look into the inner workings of corporate India, with real-world narratives that reveal how chief communications officers shape narratives for prestigious brands, safeguard reputations, and drive strategic impact from the front lines.
The book blends storytelling with practical guidance, offering profiles, case studies, and concise frameworks that are accessible to both seasoned professionals and curious newcomers. Key concepts include narrative design, crisis readiness, stakeholder engagement, media relations, internal communications, and measurement, all presented in a pace that respects busy schedules and invites immediate application.
- 46 profiles from across Indian industries, presented in a single, cohesive volume
- Masterclass-style chapters that translate experience into actionable strategies
- Real-world anecdotes and concise frameworks you can apply in your work
- Focus on shaping narratives, building reputations, and elevating communications as a strategic function
- Editor insights from Amith Prabhu and Sarika Chavan that add context and clarity
After finishing Surge, readers gain a practical playbook for strategic communication, a deeper understanding of how strong narratives build trust, and inspiration from India’s leading communicators about elevating the role of communications in business. Surge empowers professionals to think bigger, act with confidence, and view communications as a cornerstone of lasting brand success.
