Swinging The Mandate
Swinging the Mandate is a first-of-its-kind examination of political campaign management in India. Co-authored by Dheeraj Sharma, professor and chair of marketing at IIM Ahmedabad, and Narayan Singh Rao, founder of The Indian Iris, the book blends rigorous research with engaging case studies to reveal how modern campaigns are planned, executed, and measured. Aimed at students of political science, marketing, public policy, and campaign practitioners, Swinging the Mandate offers accessible insights into how marketing principles shape electoral outcomes, with a thoughtful, educational tone that invites curiosity and practical understanding.
Written with clarity and pace, the book weaves theory and practice through real election stories. It is structured around core concepts of campaign strategy and then builds toward practical playbooks—from messaging and branding to voter targeting and field operations. Each chapter uses crisp case studies and data-backed analyses to show what works in Indian campaigns and why, making complex ideas approachable and engaging. The narrative highlights the 2014 general elections and the 2015 Delhi elections, offering readers a window into how sophisticated campaign management unfolds in real-world politics.
Readers will see how star campaigners are developed, how a political party’s marketing mix is assembled, and how campaigns are won in India, with cross-border examples from Europe and North America to illustrate universal marketing principles in action. Whether you are a student, a professional, or a politics enthusiast, the accessible prose and practical takeaways make the book useful as a classroom reference or a thoughtful guide for practitioners seeking fresh insights into campaign strategy.
- In-depth case studies from India’s 2014 general elections and the 2015 Delhi elections
- Cross-cultural comparisons with European and North American campaigns
- Campaign-building frameworks showing how star campaigners are developed
- Marketing mix for political parties including messaging, branding, and voter targeting
- Accessible, research-backed writing with practical takeaways for students and practitioners
By the end, readers will gain a clear lens for analyzing how campaigns win, understand the role of marketing in politics, and carry away actionable ideas for evaluating or designing campaigns. Swinging the Mandate leaves readers feeling informed, confident, and inspired to think critically about electoral strategy—not just in India, but in global contexts as well.
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Swinging The Mandate
Swinging The Mandate
Swinging the Mandate is a first-of-its-kind examination of political campaign management in India. Co-authored by Dheeraj Sharma, professor and chair of marketing at IIM Ahmedabad, and Narayan Singh Rao, founder of The Indian Iris, the book blends rigorous research with engaging case studies to reveal how modern campaigns are planned, executed, and measured. Aimed at students of political science, marketing, public policy, and campaign practitioners, Swinging the Mandate offers accessible insights into how marketing principles shape electoral outcomes, with a thoughtful, educational tone that invites curiosity and practical understanding.
Written with clarity and pace, the book weaves theory and practice through real election stories. It is structured around core concepts of campaign strategy and then builds toward practical playbooks—from messaging and branding to voter targeting and field operations. Each chapter uses crisp case studies and data-backed analyses to show what works in Indian campaigns and why, making complex ideas approachable and engaging. The narrative highlights the 2014 general elections and the 2015 Delhi elections, offering readers a window into how sophisticated campaign management unfolds in real-world politics.
Readers will see how star campaigners are developed, how a political party’s marketing mix is assembled, and how campaigns are won in India, with cross-border examples from Europe and North America to illustrate universal marketing principles in action. Whether you are a student, a professional, or a politics enthusiast, the accessible prose and practical takeaways make the book useful as a classroom reference or a thoughtful guide for practitioners seeking fresh insights into campaign strategy.
- In-depth case studies from India’s 2014 general elections and the 2015 Delhi elections
- Cross-cultural comparisons with European and North American campaigns
- Campaign-building frameworks showing how star campaigners are developed
- Marketing mix for political parties including messaging, branding, and voter targeting
- Accessible, research-backed writing with practical takeaways for students and practitioners
By the end, readers will gain a clear lens for analyzing how campaigns win, understand the role of marketing in politics, and carry away actionable ideas for evaluating or designing campaigns. Swinging the Mandate leaves readers feeling informed, confident, and inspired to think critically about electoral strategy—not just in India, but in global contexts as well.
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Description
Swinging the Mandate is a first-of-its-kind examination of political campaign management in India. Co-authored by Dheeraj Sharma, professor and chair of marketing at IIM Ahmedabad, and Narayan Singh Rao, founder of The Indian Iris, the book blends rigorous research with engaging case studies to reveal how modern campaigns are planned, executed, and measured. Aimed at students of political science, marketing, public policy, and campaign practitioners, Swinging the Mandate offers accessible insights into how marketing principles shape electoral outcomes, with a thoughtful, educational tone that invites curiosity and practical understanding.
Written with clarity and pace, the book weaves theory and practice through real election stories. It is structured around core concepts of campaign strategy and then builds toward practical playbooks—from messaging and branding to voter targeting and field operations. Each chapter uses crisp case studies and data-backed analyses to show what works in Indian campaigns and why, making complex ideas approachable and engaging. The narrative highlights the 2014 general elections and the 2015 Delhi elections, offering readers a window into how sophisticated campaign management unfolds in real-world politics.
Readers will see how star campaigners are developed, how a political party’s marketing mix is assembled, and how campaigns are won in India, with cross-border examples from Europe and North America to illustrate universal marketing principles in action. Whether you are a student, a professional, or a politics enthusiast, the accessible prose and practical takeaways make the book useful as a classroom reference or a thoughtful guide for practitioners seeking fresh insights into campaign strategy.
- In-depth case studies from India’s 2014 general elections and the 2015 Delhi elections
- Cross-cultural comparisons with European and North American campaigns
- Campaign-building frameworks showing how star campaigners are developed
- Marketing mix for political parties including messaging, branding, and voter targeting
- Accessible, research-backed writing with practical takeaways for students and practitioners
By the end, readers will gain a clear lens for analyzing how campaigns win, understand the role of marketing in politics, and carry away actionable ideas for evaluating or designing campaigns. Swinging the Mandate leaves readers feeling informed, confident, and inspired to think critically about electoral strategy—not just in India, but in global contexts as well.
