Unfiltered: Proven Strategies To Start And Grow Your Business By Not Following The Rules is a practical, fearless guide that helps readers turn a passion into a thriving business. Part memoir, part playbook, the USA TODAY bestseller speaks to aspiring founders, side-hustlers, and creative entrepreneurs who want to build a venture that reflects their values. The tone is empowering, candid, and hopeful, inviting you to chart your own path with confidence.

Written as a fast-paced, accessible narrative, the book weaves Rachel Pedersen's journey—from a struggling single mom to the founder and CEO of two multimillion-dollar businesses—into practical lessons. It shows how to launch, refine, and grow a brand with the power of social media marketing, real client success stories, and clear, actionable steps.

What makes this book truly stand out is its emphasis on staying true to your ethics and values while breaking conventional rules. You'll find practical frameworks, habits, and a roadmap that helps you navigate the emotional ups and downs of entrepreneurship.

• Practical, step-by-step strategies for launching and growing a brand with social media at the core
• Real-life stories and client examples that illustrate proven methods
• Habits, routines, and networking strategies to strengthen your business foundations
• Clear roadmaps and frameworks for turning ideas into action
• Accessible lessons on mindset, resilience, and ethical entrepreneurship
• Engaging writing style that blends memoir and practical guidance

After finishing Unfiltered, readers carry a concrete plan, renewed confidence, and a mindset that turns challenges into opportunities—without sacrificing what matters most. Unfiltered empowers you to rewrite the rules and build the life you want, on your own terms.