Your Everyday Guide to Behavioural Finance helps readers in India's rising economy make smarter investment choices by blending behavioural science with practical market wisdom. This approachable guide speaks to individual investors, financial advisors, and portfolio managers, delivering an educational and empowering tone that aims to demystify the markets and reduce anxiety in uncertain times.

Written in a clear, engaging style, the book breaks down the theory of behavioural finance and identifies nineteen dominant biases that can sway decisions. It introduces the innovative Behaviourally Modified Asset Allocation (BMAA) concept, a practical framework that aligns your portfolio with your life cycle so your strategy evolves as you do. The text uses case studies, real-world examples, and actionable steps to keep learning accessible without sacrificing depth.

Across chapters, readers will discover how to recognize fear, greed, and overconfidence in themselves and how to dampen their impact with a step-by-step framework for assessment and adjustment. Whether you’re a financial advisor, a portfolio manager, or managing your own investments, the book’s pace and structure are designed to fit busy lives while delivering meaningful, lasting insights.

• Clear explanation of nineteen dominant behavioural biases
• Introduction of Behaviourally Modified Asset Allocation (BMAA)
• Step-by-step framework to assess behavioural traits and improve outcomes
• Practical strategies to manage fear, greed, and overconfidence
• Designed for financial advisors, portfolio managers, and individual investors
• Engaging, accessible writing with real-world examples and exercises

After finishing Your Everyday Guide to Behavioural Finance, readers gain a toolkit for calmer, more confident investing, with clearer decision-making and better alignment between goals and choices. It helps you stay grounded amid market noise and fosters a mindset that leads to smarter, long-term results.